Digital PR is link building through newsworthy content. Instead of asking for a link, you give journalists something worth covering: fresh data, a clear opinion or a useful expert source. The links come as a by-product of the coverage.
What a campaign looks like
- Data stories: original research, surveys or analysis of public data
- Expert commentary: quick, quotable answers to journalists' live requests
- Resource pieces: tools, calculators or guides a publication can cite
- Reactive PR: your expert view on a news event, delivered fast
Why it is hard to copy
Links from news and industry publications are difficult to buy and easy for readers to trust, which is why they carry weight. They also bring referral traffic and brand mentions that help beyond rankings.
Who it suits
Digital PR works best for brands with a story, product or dataset worth discussing, and for teams that can wait a few months for compounding results. If you need links in weeks, start with guest posting and add PR on top.
Frequently asked questions
What is digital PR link building?
Earning backlinks by giving journalists and editors stories, data or expert comments worth publishing.
How long does digital PR take?
Plan on two to four months for a campaign to build and land coverage.
Do you guarantee coverage?
No. Coverage depends on the story and the news cycle. We guarantee the effort and transparent reporting.
